What is a cookie?
Cookie is a file that is downloaded to your terminal (computer, smartphone, tablet) when you access certain web pages and that is stored in the memory of the terminal.
Cookies allow a website, among other things, to store and retrieve information about the browsing habits of a user or his/her computer and, depending on the information they contain and the way he/she uses his/her computer, they can be used to recognize the user.
What types of cookies are there?
There are several types of cookies based on different criteria:
Depending on how long they remain activated:
Cookies are a type of cookie designed to collect and store data while the user accesses a website.
They are a type of cookie in which the data is still stored in the terminal and can be accessed and processed during a period defined by the person responsible for the cookie.
Depending on the ownership:
These are the ones that belong to the owner of the website.
These are those owned by a third party, other than the owner of the website, who will be the one to process the information collected. They will collect information for statistical purposes, for the use of this website by the user and for the provision of other services related to the activity of this website and other Internet services. Specifically, this website uses: Google Analytics and Hotjar.
Depending on its purpose:
Technical and/or personalization cookies:
They are those that serve to improve the service, locate incidents, recognize the user, etc.
Analysis and/or advertising cookies:
They are those that serve to analyze information about navigation and offer advertising, whether generic or personalized.
What is a cookie for?
Cookies are used to offer you personalized services and/or advertising, to analyze the operation of the system, to recognize you when you access as a user, to locate incidents and problems that may arise and to solve them in the shortest possible time, as well as to analyze and measure the use and activity of the website.
Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.
Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.
Is my consent required to implant a cookie?
Consent is not required for the installation of technical cookies or those that are strictly necessary for the provision of an information society service expressly requested by the recipient.
For the rest, the consent of the interested party is required, which can be requested by different means. With regard to the SENSEI website, it will be understood that it has been granted if the user continues to use the website, without prejudice to the fact that he or she may revoke it at any time and deactivate the cookies.
You can allow, block or delete cookies installed on your computer by setting the options of the browser installed on your computer.
However, users should be aware that if they do so they may not be able to use the full functionality of this website.
The user can, at any time, choose which cookies he wants to work on this website by:
Web browser settings, for example:
There are third-party tools available online that allow users to detect cookies on each website they visit and manage their deactivation.
Display messages to website users inviting them to chat, send emails, or communicate by Telegram, WhatsApp, or any other means, with SENSEI
Perform aggregate analysis of users' browsing processes in the different sections of the website, as well as their browsing habits during their visits, and the device they are accessing, connection IPs, if accessing from a social network or others, in order to improve the services, products or information offered.
Recognize the login of users who have communicated.
Allow users to request information through chat, in sending their emails or communications, through Telegram or WhatsApp, or any other means.
To provide information to the Public Administration or to the State Security Forces in the cases provided by the Law.
Accredit before the competent authorities in the matter of data protection the reality of the consent and in its case the permissions that you would have granted us to manage the cookies of
About the use of Google Analytics:
This website uses Google Analytics, a web analytics service provided by Google, Inc. a Delaware company whose main office is at 1600 Amphitheatre Parkway, Mountain View (California), CA 94043, United States ("Google").
Google Analytics uses methods that allow us to analyze, through cookies, the use of our website by the Internet users who visit our site.
The anonymous information generated will be sent to a Google server in the United States, where it may be stored. In any case, this anonymous information will not contain any personal data and the IP address will always be abbreviated before being transmitted to the United States (as well as within the territory of the Member States of the European Union or the countries that have signed the Agreement on the European Economic Area).
The shortened IP address transmitted by your browser within the framework of Google Analytics will under no circumstances be linked with other data from Google.
Google Analytics is used to monitor the status of a website. Basically, it is a web analysis service with which you can obtain different types of information about a site, such as the number of visitors or the conversion rate, for example, all in real time.
With this information it is possible to make the best decisions on what aspects to change or improve, or what new things to implement to achieve the objectives of the site.
Google Analytics reports:
Four major groups of reports can be identified:
In each of these groups, different metrics are obtained.
This report allows you to know data about the people who visit you and is divided into several reports, as they are:
It provides information on basic user characteristics such as geographic location and demographic profile.
It provides information on users' general tastes and hobbies.
It indicates, among other things, the frequency of visit, interaction time and information about the users that enter the web through some mobile device.
It contains information about the browser, operating systems and even the Internet service providers that users use.
Detail of the Acquisition Report:
Through this report, information is obtained on how the user reaches the Web through the following channels:
It includes the search engines: Google, Yahoo, Bing, among others.
It contains the users who typed the URL into their browser's address bar.
These are those inbound links that refer to the Web.
It shows all the traffic that arrives to the Web from social media: Facebook, Twitter, Pinterest, TripAdvisor, Instagram, etc.
Behavior Report Detail:
It allows you to know how users relate to the web, especially the information they visit and the route they take.
The Behavior Flow report indicates the path users take from one page or event to the next, giving information about the content that keeps users interacting with the website.
With Page Analytics we make a visual evaluation of how users relate to the website, being able to better design the page and its content, or know if users find what they are looking for or if the invitations to use the media with SENSEI are sufficiently motivating or visible.
Users can reach the website through the main URL, by searching for the name in a search engine, through a link on a blog, etc...
The conversion report shows the number of conversions that each channel has started, the number of times each channel has been involved and the number of times each channel has completed the conversion. This can improve the experience with the tools and channels that have the best conversion rate.
Taking into account all these functions and the amount of information that can be obtained from Google Analytics, SENSEI customizes the reports that are generated from this tool, including only the metrics that interest you at all times, being able to share them with your team, collaborators or third parties as necessary and accurate, so that everyone can have the information that interests or serves them.
If you wish to prevent Google from collecting and processing data generated by cookies and related to your use of our website (including your shortened IP address), please download and install the following browser plug-in from the link below:
As an alternative to the browser plug-in, especially in mobile browsers, you can click on this link to block the collection of data on this website by Google Analytics, from now on. By doing so, an opt-out cookie will be stored that prevents future collection of your data when you visit this website. The opt-out cookie is only valid on that browser and only for our website and will be stored on your device. If you delete the cookies in your browser, you will need to reset the opt-out cookie:
About the use of Hotjar:
This website uses Hotjar, a web analytics service provided by Hotjar Ltd, a Malta company whose head office is at Elia Zammit Street 3, St. Julians, Europe.
Hotjar uses "cookies" that help the website to reveal the online behaviour of its users by combining analysis and feedback tools. In addition, Hotjar provides the website with information on how to improve the performance and experience of users on the web.
Hotjar is an online tool that provides information about visitors' interactions on the website, revealing data about user behavior, the content of most interest or whether it "moves" the page all the way to the end, among other indicators that can be useful when diagramming content.
With Hotjar, SENSEI seeks to identify usability problems, test the copy and other elements of the pages, improve the interaction with users or understand the preferences of those users.
To make the analysis of the interactions, Hotjar has the following functionalities.
Heatmaps or "heat maps" record the main user interactions on your page, with colors that vary from blue to red, with the red areas being those with the most "heat" and therefore drawing the visitor's attention.
With Hotjar it is possible to generate three types of heatmaps:
1. of clicks, which shows the most clicked areas of the site;
2. of movement, which indicates in which areas the user passed the mouse;
3. and scrolling, which records how far the user navigated on your page.
Hotjar allows you to record user interactions on the web, giving you information about the user's behaviour from the moment they access the site, which menus or links they clicked on and in what order.
The Funnel Tracking records the complete path of the visitor until it becomes a lead. This functionality is useful to identify what may be hindering the user in performing a conversion.
It shows the pageviews of each page, the number of conversions and the number of users who stop browsing before carrying out an action. This data can be segmented by date in order to monitor the impact of a change on the Web.
This functionality provides all the information about the forms hosted on the Web: which fields took longer to fill in, which fields the user skips and which fields he desists from continuing to fill in.
This information is critical in determining whether the form is fulfilling its purpose or whether the questions asked there are causing confusion to the user.
In the Feedback Menu you can configure tools and searches to know what users think about their experience on the Web.
This opinion can be requested by means of pop ups, searches or sharing windows, at the moment the user is closing the page or from a predetermined action.
Applicable law and jurisdiction:
The applicable law will be the Spanish one and all possible controversies will be submitted to the Courts of Santa Cruz de Tenerife (Spain).
Last updated: August 21, 2020