• Icono social LinkedIn
  • Icono social de YouTube
  • Icono Más

For an individual to become aware of his predispositions and take control of his life, the first thing he must do is study and understand his family tree.

I will continue to contribute what I can to improve our world, for internal coherence, for all my ancestors who had to emigrate fleeing from injustice, and for my little one. So that I will not have to flee in the future and grow up in the best possible place.

Digital Platforms &

International Cooperation

I have known EDUARDO MEDINA for three years, when he set up his first company as a minor. Today, it has decided to carry out SENSEI, focusing on advice in areas that I consider essential, and on training, which is another side of the same coin.

He asked me to write a text to introduce myself, which would go beyond a classic curriculum. I decided to do a self-analysis exercise and ask myself: Who am I? What defines me? What could stand out that would interest others to understand me better?

I remembered that the psychologist ANNE ANCELIN SCHUTZENBERGER (1919-2018), stated that "for an individual to become aware of his predispositions and be able to take control of his life, the first thing he must do is study and understand his family tree.

So, I'll start by talking about my family:

My father's is originally from Tenerife, Canary Islands. My paternal grandparents, like so many other Canarians, emigrated to the Venezuela of that time, in search of better living conditions, and there they lived until my father turned 5, when they decided to return to Tacoronte, in Tenerife. At the age of 19, my father was already a graduate in sailing and began to sail around the world. Many countries and experiences. Captain of the Merchant Navy, who at the age of 26 went to visit the country where he lived as a child.​

My mother's family was an Italian-Polish mix.

On the one hand, my maternal grandmother, daughter of Italian immigrants who escaped, at the time, from famine. On the other hand, my maternal grandfather. When he was 14, his parents sent him to an uncertain but safe destination. He was fleeing the death that was ravaging Europe, and which caused so much pain to our family. Being Jewish was the only thing I could do. He arrived by boat in Brazil and from there in Venezuela, becoming one of the most important tailors in the capital. My mother grew up in a family where the holocaust was a sensitive issue. My grandfather didn't speak German or Polish, or the past.

When I was a kid I didn't usually understand why my mother didn't like war movies, let alone Nazi movies. Now I understand.

My father and mother met... and started a new adventure together in South America. That's where I came in, born in Caracas.

My mother made Speech Therapy, but what she was most passionate about was craftsmanship and she was always creating, using thousands of materials to make her creativity explode.

My father taught me the passion for science, logic and the creation of structures that connect knowledge with reality. My mother taught me to see everything with joy and optimism, to value the artistic and creative.


I grew up in an upper-middle class family. A Latin American bubble. Although my parents tried very hard to teach me the reality of the country and the world. Our family history was full of pain, of emigration, and it was important not to forget our roots.

I studied at the COLEGIO FRANCIA (FRENCH ALLIANCE) during my adolescence. I lived through the looting and strong riots of '89, the so-called "Caracazo", and in 1992, the Chavez coup d'etat, hearing the bombs falling near my house. In spite of everything, I had to go on with life and I had to start my higher education.

I was passionate about technology since I was a child, and that year I entered SIMON BOLIVAR UNIVERSITY to study ELECTRICAL ENGINEERING. I also took the opportunity to be part of the EXPERIMENTAL CINEMA CENTER of that university, carrying out different creative projects and training. But something was wrong.

My world was a bubble and I saw only chaos around me.

Soon after that I was in a car accident with my friends. One almost lost his life. I had private insurance and was treated quickly, and in an equipped ambulance. My friend had to wait for the un-equipped public. A country of wealth and contrasts. Of extreme poverty.

That marked me, I needed to step forward and help others directly.

I signed up as a UNIVERSITY VOLUNTARY FIRE BRIGADE at the CENTRAL UNIVERSITY OF VENEZUELA. One of the best experiences of my life. I was able to meet other types of people who enriched me, coordinate teams and make decisions in high-pressure environments. I learned from first aid or rescue, to logistics management. I attended car accidents on highways and injured in demonstrations, where both sides were shooting. At 19, it's a life-changing and eye-opening experience.

But the country was still in chaos. In my family we had all suffered robberies with more or less violence. I was mugged twice with a gun, one of which I saved my life thanks to coming out of a firemen's guard and the thieves, some children, seeing my uniform and knowing that the firemen were the ones who went into their neighborhoods, helping when no one else would.

With all that, my father brought us together and said that if we kept on going, it wouldn't end well. So our family repeated the experiences of our ancestors and we emigrated to the Canary Islands in 1996, with Chávez still in prison. Leaving behind the country you grew up in, your family and friends.

Without having finished my university studies I had to reinvent myself in Spain.

Like my father, who went from sailing as Captain of large ships to Consultant in intermodal logistics, I wanted to study about creating businesses capable of transforming lives and societies.

I entered the FACULTY OF ECONOMICS of the UNIVERSITY OF LA LAGUNA, to study BUSINESS ADMINISTRATION AND MANAGEMENT (where I was president of its student delegation and organized with other colleagues fairs on sustainable development, inviting both the public administration and the private sector), but I left it because I did not like accounting but the more human and creative part of management. So I studied as a SUPERIOR TECHNICIAN OF INTERNATIONAL TRADE at IES LA LABORAL. A more holistic and practical view of the economy and business Also, remembering my time in the fire brigade, I was awarded the title of ADR HAZARDOUS GOODS SAFETY ADVISOR at the European level by the SPANISH MINISTRY OF DEVELOPMET.

At that time I also initiated a particular non-profit project, which sought to highlight the importance of the rural world in attracting new inhabitants and helping its long-term future sustainability. The good thing about knowing web development is that it allows you to create your own projects quickly. The REPOPLANDING FORUM lasted a few years in which we were very well accepted and I was even invited to give a talk in Soria, where I was able to explain that one of the interesting formulas for modernizing local development was to attract programmers and diversify the classic rural economy. This took advantage of the large investments in citizen centres in small towns, with modern facilities but lacking a catalytic vision of the economy.

As a result of all these concerns, I created ORGÁNICA DTM, a small design and development studio, where my brother participated with his creations, and other colleagues, who sought to use technology as a social transformer. Our vision was to work locally and make international cooperation networks possible. Thus we create networks with companies from China, Poland, Argentina, Venezuela and we participate in events such as the CARTOON MASTER FINANCE of the European Union in Barcelona and Freising (Germany), being a speaker of internationalization of the cultural industry in the CHAMBER OF COMMERCE OF SANTA CRUZ DE TENERIFE, and with the ICEX.

OPENPUPPETS, r Linux distributor Bardinux. And I was invited to the WORLD FORUM OF FREE KNOWLEDGE in Maturin, Venezuela. A reunion with my land.

​I'd highlight a couple of projects of my own: OPENPUPPETS, with which we seek to make free software technology accessible to children. Explaining basic concepts rather than tools, he focused on developing illustrations that would appeal to children. CABILDO DE LA GOMERA used our designs for their OpenOffice courses. The UNIVERSITY OF LA LAGUNA asked us to develop the mascot for their Linux Bardinux. and I was invited to the WORLD FORUM OF FREE KNOWLEDGE in Maturin, Venezuela. A reunion with my land.

With this same philosophy we entered the world of audiovisual production in digital animation. We developed the whole concept of CEJAS BRAVAS, an animation where children and animals were the engine of social transformation helping adults to react. The series was selected at the CARTOON FORUM, the European MEDIA project, where we were able to present it to international investors.

It was at this time that we met DAVID V. MORA and his team from ATLANTIA. They were interested in our creative developments and, most importantly, we shared the vision of social transformation. Since then, we started a long journey of friendship and cooperation. One of the projects that was born then, and that is now being implemented, is GREENPILOTS, a platform that seeks to bring together investors and creators, optimizing efforts for both parties.

Later I participated in projects such as USE&PAY, a startup that developed a digital payment system. And as an advisor to several companies helping in the process of creating digital platforms for internationalization.

I collaborated as a trainer in communication technology in UNDERWATER NEIGHBORHOOD. An educational project that brought underwater robotics closer to public schools.

It is important to think that our world is moving very fast in business and technology. My first job, when I was 18, was in a large chain record store. Today that business does not exist, music is consumed by streaming on different platforms and the record stores that survive have specialized in niches and turned the vinyls into collector's items. Businesses that adapt or die.

Today we are living a technological explosion. We talk about the Internet of things, blockchain, CRM/ERP, artificial intelligence and robotics. How does all this fit in with our close society, our neighbours?

At this point, I wanted to take a step towards direct social action.

I was hired by an organization to be the manager of a social insertion company, a small digital printer, working with the foundations they had of the project and trying to modernize it. A very enriching experience because of all the work involved in accompanying the colleagues who worked and trained with us, as well as the possibilities of investing in new niches, such as a limited edition design line called HUMANS NOT ROBOTS, where we wanted to highlight the value of people's work and fight against mass production that destroys the planet.

Currently, I collaborate in digital transformation processes (E-Learning + Internationalization) of complementary therapy centers, and I have discovered TUI-NA (Traditional Chinese Medicine massage) and CHIROMASSAGE. Always looking for formulas that help me to contribute a grain of sand in improving the life of all those around me, enriching my personal development. Not everything revolves around spreadsheets and technology.

I have to admit that the biggest change came to me a couple of years ago: ERIC WAS BORN, MY SON.

I will continue to contribute what I can to improve our world, for internal coherence, for all my ancestors who had to emigrate fleeing from injustice, and for my little one, so that he does not have to flee in the future and grows up in the best possible place.

As I said at the beginning, SENSEI is a necessary project as it offers knowledge, as well as collaborating with people whom I consider to be fair.

Throughout this journey I have maintained one constant: that the tools at my disposal should be used for social transformation.

In the end, it's about making TECHNOLOGY MORE HUMAN: "For you, for me, for our children".